“We engaged Bold Partners to advise us on and, in many respects, to lead, the launch of the Shackleton brand. 

“To say that they delivered with aplomb would be an understatement, but then again, having worked previously and over many years with the Bold Partners co-founders, the decision to seek their support was an easy one. 

“The launch of the Shackleton name was a crucial project for us, coming at the point we were truly becoming a nationwide provider of fair, trustworthy financial advice. 

“I had a clear idea of how I wanted to position our business, as Britain’s financial adviser and, as such, a very serious challenger to the status quo, but it was clear to me that we needed to bring in some heavyweight expertise and experience to deliver the vision. 

“In terms both of strategy and execution, Bold Partners delivered for us at every step – from developing and implementing a clear plan, to articulating our highly distinctive narrative, to ensuring our visual identity has both cut-through and practical application, to bringing together and leading a highly impressive team of specialists. 

“Marcus and Will brought the tenacity, diligence, expertise and experience we needed to make the launch such a huge success. This combination of qualities, coupled with bags of creativity, makes them a very impressive team indeed.”